Thursday, April 30, 2009
Dubai Twitter Treasure Hunt
Emirates Business 24/7 reports that international hotel chains are using social network sites and blogs more and more in marketing. Cost factor but also an amazing way to connect directly with clients. The micro-blog Twitter "is generating communication traffic around the globe, providing another platform where Internet users can voice their opinions and companies can listen to them." And it's happening here in the Emirates. The InterContinental and Crown Plaza in Dubai are offering prizes totaling Dh100,000 in a Twitter Treasure Hunt , "one of the largest ever giveaways over Twitter." What do you think of the promotion?
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4 comments:
Its such a brilliant idea. whit this marketing strategy, companies don't have to west a lot of money and time! besides, it creates a community of the company's clients where they can share experience of the hotel or the spa treatment they had.
They probably know that networking sites are VERY popular these days, and that people of all ages use them.
These advertisers are smart. Even when people are relaxing at home, using their computers to check their twitter accounts, they are still "being followed" by advertisers.
advertisers come up with new ideas every time.
This will give their clients and people a chance to follow them.
thats great, from time to time we see new ideas and different way of advertising is coming up , and thats good for advertisers and comapnies to promote their products and services and thats a major success for PR and Advertising field .. thats how gold brains work and that what marketing is all about ;)
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