Wednesday, April 29, 2009
What's In A Name?
The new flu strain, which surfaced in Mexico, threatens to turn into a pandemic . It has already turned into a major international news story. What to call it "has taken on political, economic and diplomatic overtones," says a story today in The New York Times . It has a scientific name of course -- H1N1 virus -- but what the man on the street and headline writers call it is something else. Here is a great case study in crisis management for PR students. Why?
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3 comments:
The name was changed so that it would not be affiliated with pigs themselves since it would be harmful to pork businesses. Dubai has already banned all pork products and eliminated pork meals from menus in response to the epidemic. This is precisely why the name was changed, so that other nations don't follow them in their footsteps.
it gave me a feelong that they are trying to hide something we all know.
having a new name will not protect the pigs from what is happining.
They are killing them now, and peope prefer to stay at home in the summer to protect themselves from the swine flu.
howcome!!
will the name change the situation or the disease ?? it won't , maybe they want it to be scientific!!
but i wonder why didn't change the Bird flu name !!??
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