Who hasn't heard of Facebook as an online social network, but did you know that it is becoming an advertising giant? This from one of the most emailed articles today in The New York Times:
New 'engagement' ads ask users to become fans of products and companies--sometimes with the promise of discounts. If a person gives in, that commercial allegiance is then broadcast to all of the person's friends on the site. A new kind of engagement ad, now being tested, will invite people to vote -- "What's your favorite color M&M" for example -- and brands will pay every time a Facebook member participates.
If you are looking to a career in advertising, think interactive as well as print. Here's what one interactive account director says about the future: "Advertising used to be a one-way communication from advertiser to consumer, but now people want to have a dialogue. And Facebook is becoming the default way to do that, not only in the States but really the whole world." Facebook recently introduced advertising tools that let companies target messages according to the language they use on Facebook or their geographic location.
Read the whole story to see how Facebook is changing how we communicate with each other and the world. Are you a member of Facebook? How do you use it and how many friends do you have? Have you signed on as a fan to any product?
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2 comments:
I am thinking of this new approach in advertising using dialouges and network . I believe it is also useful if the company want to show its friendly appeal.
answering the last questions. am not on facebook yet. may be in future.
this is a great opportunity for advertisers as Facebook has been the most social network used by people around the world, by advertising there advertisers or companies may get more customers and there product will be more known not just in their region but also every where. they may also know the type of customers that may use their product or services, and there may be 2 ways of communication between them and people and that may help in changing opinions and may improve the way they advertise or promote their product or services
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